In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally acclaimed PR expert who helps businesses build authority, achieve top search visibility, and get featured on over 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's road to success is anything but conventional. After earning a business education from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, handling multi-unit management, and eventually directing operations for two national retail companies.
The itch to create something from scratch never went away. Alongside business partners, he launched a national service provider, exited successfully, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that company also. In the midst of all this that he found his true calling in digital marketing.
Press Releases With a Purpose
Now, Rohde runs 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services built to move the needle for businesses.
His core offering is press release distribution, placing stories across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde also provides high-profile article placements on prestigious platforms, SEO and local SEO strategies, authority-boosting backlink services, and PPC advertising.
The AI Search Visibility Edge
What truly sets Rohde apart is his pioneering approach to AI search visibility. He positions press releases as a form of influence over AI systems — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity say about their business. This forward-looking methodology positions his clients a distinct advantage in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's reach goes well beyond just his marketing services. He hosts two podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting small business stories and insights.
On the speaking circuit, Rohde has taken the stage at major events both domestically and internationally, including SEO Rockstars, the YACSS SEO Conference in Aalborg, website Denmark, and Digital Unfiltered. He's also been featured on numerous podcasts such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — proving he can bring stories to life both behind the camera and in the boardroom.
Building Digital Trust, One Press Release at a Time
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy deliver the results that matter.